The city of Rosario, Argentina, celebrates Lionel Messi's life journey with a tour of important spots in his hometown. Each location features an NFC tag, enabling visitors to mint a unique digital collectible.
The Circuit
Rosario City created a guided tour that highlights key places in Messi's life. The circuit consists of 12 iconic places in the city of Rosario related to the birth and early life of “La Pulga” during his childhood and adolescence.
Captivating Moments via POAP Home
The leaders of this initiative invited a group of tourists to visit the city over a weekend and explore the Messi circuit.
The group had a memorable visit and collecting experience. With the POAP Home mobile app, they attached photos from their weekend as POAP Moments.
Results
The Messi Circuit activation is one of the most innovative Web3 consumer experiences in the tourism industry. It positions Rosario as a Web3 leader and offers tourists a lasting and delightful way to remember their visit.
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