Using POAPs to incentivize an engaging city attraction

The city of Rosario, Argentina, celebrates Lionel Messi's life journey with a tour of important spots in his hometown. Each location features an NFC tag, enabling visitors to mint a unique digital collectible.

The Circuit

Rosario City created a guided tour that highlights key places in Messi's life.

The circuit consists of 12 iconic places in the city of Rosario related to the birth and early life of “La Pulga” during his childhood and adolescence.

Captivating Moments via POAP Home

The leaders of this initiative invited a group of tourists to visit the city over a weekend and explore the Messi circuit.

The group had a memorable visit and collecting experience. With the POAP Home mobile app, they attached photos from their weekend as POAP Moments.

Results

The Messi Circuit activation is one of the most innovative Web3 consumer experiences in the tourism industry. It positions Rosario as a Web3 leader and offers tourists a lasting and delightful way to remember their visit.

Make your events more delightful with POAP

Check out our POAP packages to see how we can help you create lasting memories for your community with digital collectibles!